What is SEO Important for Marketing?

Search Engine Optimization "SEO" is a fundamental part of digital marketing. Because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites. Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.